Intelligent Tech Engine
Brand identity, logo design, and 3D art for a tech & AI consulting company.
Lucky Boba
Brand identity, logo design, and commercial for a boba tea place.
Designing Calgary’s Happiest Boba Shop
Lucky Boba is a boba tea shop founded by five college friends in the heart of downtown Calgary, built around the idea of spreading luck and positivity with every drink. The challenge was to stand out in a busy downtown core while creating an identity that felt more like an uplifting experience than just another beverage brand.
Our solution was a bright, playful brand identity that uses bold colors, cheerful typography, and a welcoming tone to capture the shop’s energy. To bring it to life, I collaborated with a production team to create a commercial that visually extended the brand’s fun, lucky spirit.
Credits
Marius Tanglao - Brand Identity, Graphic Design, Illustration, & Logo Design
Dianne Lee - Storyboard, Videography, & Pre-Production Documents
Mark Soriano - VFX, Videography, & Video Editing
Rob Anderson - Videography & Video Editing
Maca Perez Cobo - Storyboard, Videography, & Pre-Production Documents
Guide Words
These four words encapsulate the brand's feeling. Every design decision was guided by these words. This project was heavily inspired by the concept of "playing" in graphic design proposed by NYC-based designer Jessica Walsh.
Logo Design
For the logo design, I chose a simple yet cute approach. I used the Yorkmade typeface to achieve the desired look, adding a quirky touch with tiny boba pearls on the letter "A," which are shaped like a three-leaf clover.
The Process (Behind the Scenes)
These marketing materials are used both inside and outside the store. All of the brand assets like the logo, fonts, colors, and illustrations are used to create designs that share one visual identity.
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