Lucky Boba

Our solution was a bright, playful brand identity that uses bold colors, cheerful typography, and a welcoming tone to capture the shop’s energy. To bring it to life, I collaborated with a production team to create a commercial that visually extended the brand’s fun, lucky spirit.

These four words encapsulate the brand's feeling. Every design decision was guided by these words. This project was heavily inspired by the concept of "playing" in graphic design proposed by New York-based designer Jessica Walsh.

For the logo design, I chose a simple yet cute approach. I used the Yorkmade typeface to achieve the desired look, adding a quirky touch with tiny boba pearls on the letter "A," which are shaped like a three-leaf clover.

These marketing materials are used both inside and outside the store. All of the brand assets like the logo, fonts, colors, and illustrations are used to create designs that share one visual identity.